THE BOTTOM LINE
5 Steps to Dealing with Negative Reviews
Managing your company’s online reputation in the Information Age has become a process that is as delicate as it is complex. A positive review is a single brick in the continuous process of building your business, but a negative review can raze your hard work to the ground in a single blow.
The modern marketplace is filled with fickle customers presented with an abundance of competing options. Even when you can be sure the negative experience of an unhappy customer was an isolated incident, potential customers with a limited perspective will only see that review as emblematic of a typical experience with your company.